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The House of Dental.

A considered digital presence for a rebranded dentistry practice, with clear treatment information and welcoming ways to get in touch.

thehouseofdentalwp.com
The House of Dental homepage on desktop: a dark editorial layout with the practice building under a blue sky, the headline “The Art of the Confident Smile”, appointment and call buttons, and a strip showing the practice’s Google rating, same-day crowns, and Dr. Mainak Patel.
Client

The House of Dental

Sector

Implant, cosmetic & facial aesthetics dentistry

Location

Winter Park, FL

Engagement

Design, build, copy & SEO foundations

The brief

The practice had just rebranded from Winter Park Dental to The House of Dental. The old site did not reflect its implant, cosmetic and facial aesthetics work. The new one had to present those treatments and make requesting an appointment straightforward.

Design decisions

A dark palette with gold accents, so the clinical photography and before-and-after images stand out. Six treatment sections in place of one services list. The implant price on the page. An appointment button in the header that stays visible while scrolling.

What shipped

A custom website with an appointment request flow, interactive before-and-after comparison sliders, a credentials section for Dr. Mainak Patel, DMD, current offers with what each includes, a technology section explaining same-day CEREC crowns and guided implant surgery, a facial aesthetics suite, and an articles section. Structured data and on-page SEO were built in from the first template.

About the reviews shown on the site

The rating and review count on the homepage are the practice’s Google reviews, loaded from Google.

Scope delivered

Custom designCopywritingTreatment pagesAppointment requestsTransparent pricingBefore & after galleryLocal SEO & schemaArticlesAnalyticsFast & accessible

Capabilities on the live site

  • Appointment requests from any page
  • Six treatment tracks with detail pages
  • Before-and-after comparison sliders
  • Offers with itemised inclusions
  • Facial aesthetics suite
  • Fast, accessible, mobile-first build

Inside the project

The details behind the experience.

Find the right care.

Clear treatment navigation helps patients explore their options. Dedicated pages give each service room for useful information, including the practice’s facial aesthetics offering.

thehouseofdentalwp.com — “What can we help you with?”
Homepage section titled “What Can We Help You With?” with six photographed treatment cards: explore facial aesthetics, replace missing teeth, repair a tooth in one visit, improve my smile, feel comfortable during treatment, and keep my teeth healthy.
Clear paths to the care a patient is looking for
thehouseofdentalwp.com/services
The services page, with a facial aesthetics section and treatment cards on a light background.
Detailed service information, easy to explore
thehouseofdentalwp.com/facial-aesthetics
The facial aesthetics page with a large heading, an introduction, and consultation buttons.
A cohesive presentation for facial aesthetics

Understand the options.

Offers explain what is included, while before-and-after comparisons give patients a more tangible way to explore treatment possibilities.

thehouseofdentalwp.com — current offers
Homepage section titled “More Ways to Plan Your Care” with three offer cards, including dental implants from $2,998 with what is included.
Offers that explain what is included
thehouseofdentalwp.com — before and after
Homepage section titled “Crafted to Look Natural” with three before-and-after comparison sliders of restored smiles.
Before-and-after comparisons that help explain treatments

Made for mobile

Take the next step.

A responsive layout keeps important information readable on a phone. Persistent call and request-visit actions make it straightforward to contact the practice when a patient is ready.

Appointment requests reach the practice’s inbox so its team can follow up with the patient.

The House of Dental homepage on a phone, with the practice building photograph, the headline, and a fixed call and request-visit bar at the bottom.
Call or request a visit from a mobile screen

Crafted for your business

Every business deserves this level of craft.

Whether you need a specialized website for your practice, a clear local brand, or ongoing marketing that actually delivers, we bring this same care and precision to your business.

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Wherever your business is headed.

Whether you’re starting fresh or building on what you have, we’ll help you find a thoughtful next step.

Launching something new

Introduce your business with a clear identity, a welcoming website, and a plan for getting discovered.

Growing an established business

Build on your strengths with a website and marketing approach shaped around your next goals.

Refreshing your brand

Bring your online presence into step with a new name, direction, or chapter for your business.

Tell us about your business.

A few details are all it takes to get started. Share your goals, ask your questions, and explore what’s possible with a free, no-obligation conversation.

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