Best fit
Local service businesses
Dental, medical, legal, home services and trades, where one new client is worth a good deal to the business.
Work
Our one published project so far, shown in full: the brief, the decisions and what shipped.
The House of Dental
Implant, cosmetic & facial aesthetics dentistry
Winter Park, FL
Design, build, copy & SEO foundations
The practice had just rebranded from Winter Park Dental to The House of Dental. The old site did not reflect its implant, cosmetic and facial aesthetics work. The new one had to present those treatments and make booking easy.
A dark palette with gold accents, so the clinical photography and before-and-after images stand out. Six treatment sections in place of one services list. The implant price on the page. An appointment button in the header that stays visible while scrolling.
A hand-coded static site on Cloudflare with an appointment request flow, interactive before-and-after comparison sliders, a credentials section for Dr. Mainak Patel, DMD, current offers with what each includes, a technology section explaining same-day CEREC crowns and guided implant surgery, a facial aesthetics suite, and an articles section. Structured data and on-page SEO were built in from the first template.
The rating and review count on the homepage are the practice’s Google reviews, loaded from Google.
Scope delivered
Capabilities on the live site
Screenshots taken 12 September 2026. The practice updates its own content and offers.
We take on a small number of projects at a time.
Best fit
Dental, medical, legal, home services and trades, where one new client is worth a good deal to the business.
Also great
The name, the ownership or the direction changed, and the website never caught up.
Elsewhere
Marketplaces, social apps and venture-backed software. We’d point you to a specialist.
What it does, what the website should do for it, and when you want to launch.