Work

The House of Dental.

Our one published project so far, shown in full: the brief, the decisions and what shipped.

thehouseofdentalwp.com
The House of Dental homepage on desktop: a dark editorial layout with the practice building under a blue sky, the headline “The Art of the Confident Smile”, appointment and call buttons, and a strip showing the practice’s Google rating, same-day crowns, and Dr. Mainak Patel.
Client

The House of Dental

Sector

Implant, cosmetic & facial aesthetics dentistry

Location

Winter Park, FL

Engagement

Design, build, copy & SEO foundations


The brief

The practice had just rebranded from Winter Park Dental to The House of Dental. The old site did not reflect its implant, cosmetic and facial aesthetics work. The new one had to present those treatments and make booking easy.

Design decisions

A dark palette with gold accents, so the clinical photography and before-and-after images stand out. Six treatment sections in place of one services list. The implant price on the page. An appointment button in the header that stays visible while scrolling.

What shipped

A hand-coded static site on Cloudflare with an appointment request flow, interactive before-and-after comparison sliders, a credentials section for Dr. Mainak Patel, DMD, current offers with what each includes, a technology section explaining same-day CEREC crowns and guided implant surgery, a facial aesthetics suite, and an articles section. Structured data and on-page SEO were built in from the first template.

About the reviews shown on the site

The rating and review count on the homepage are the practice’s Google reviews, loaded from Google.

Scope delivered

Custom designCopywritingTreatment pagesAppointment requestsTransparent pricingBefore & after galleryLocal SEO & schemaArticlesAnalyticsFast & accessible

Capabilities on the live site

  • Appointment requests from any page
  • Six treatment tracks with detail pages
  • Before-and-after comparison sliders
  • Offers with itemised inclusions
  • Facial aesthetics suite
  • Fast, accessible, mobile-first build

On the live site.

Screenshots taken 12 September 2026. The practice updates its own content and offers.

Who it’s for.

We take on a small number of projects at a time.

Best fit

Local service businesses

Dental, medical, legal, home services and trades, where one new client is worth a good deal to the business.

Also great

Rebrands and relaunches

The name, the ownership or the direction changed, and the website never caught up.

Elsewhere

Product companies

Marketplaces, social apps and venture-backed software. We’d point you to a specialist.

Tell us about your business.

What it does, what the website should do for it, and when you want to launch.